European Wax Center Launches Innovative All Over Deodorant
European Wax Center, Inc. (NASDAQ: EWCZ), a prominent leader in the franchise and operation of waxing services, has announced the introduction of its latest product in the acclaimed EWC TREAT® line: the EWC TREAT® All Over Deodorant. This marks the brand’s first full-body cream deodorant, designed to provide enduring odor protection and skin-smoothing effects not only for underarms but also for other areas such as the bikini line, inner thighs, chest, and feet.
Unique Formula for Comprehensive Care
This deodorant’s formulation is both gentle and effective, being aluminum-free and pH balanced. It has been rigorously tested by dermatologists and gynecologists, ensuring its safety for use on sensitive skin. The product features a light fragrance composed of bergamot, orange blossom, and sage, while also incorporating beneficial ingredients such as Glycolic Acid, which aids in odor control and gentle exfoliation; prebiotics that nurture the skin’s natural balance; and Narcissus Bulb Extract, a sustainable ingredient that helps minimize hair thickness between waxing sessions.
Commitment to Customer Confidence
Katie Mullen, the Chief Commercial Officer of European Wax Center, expressed enthusiasm about the launch, stating, “We are excited to broaden our EWC TREAT® range with the All Over Deodorant, reflecting our dedication to fostering comprehensive body confidence.” She emphasized that this clinically tested product is designed for individuals seeking effective solutions that extend beyond typical underarm use. The All Over Deodorant represents an evolution in their body grooming expertise, aimed at helping everyone feel at ease, self-assured, and nurtured in their own skin.
Safe and Versatile Deodorant Option
Free from aluminum, sulfates, parabens, and phthalates, the EWC TREAT® All Over Deodorant is perfect for those in search of a multifunctional deodorant that won’t leave stains and provides protection beyond the underarms. It is available for purchase at a price of $18 both online at waxcenter.com and in European Wax Center outlets across the country.
About European Wax Center
European Wax Center, Inc. (NASDAQ: EWCZ) stands as the foremost franchisor and operator of waxing services in the United States. The company performs over 23 million services annually, delivering a unique, professional personal care experience facilitated by expertly trained wax specialists in private, spotless waxing suites. With its innovative Comfort Wax®—crafted from premium ingredients for a more efficient and less painful waxing experience—and a range of proprietary products designed to enhance and prolong waxing results, the company is at the forefront of the waxing industry. Upholding core values that emphasize care for each other, ethical practices, guest satisfaction, and enjoyment in their work, European Wax Center proudly holds the Certified™ designation from Great Place to Work®. Established in 2004 and based in Plano, Texas, the company boasts over 1,000 centers across 44 states, generating $951 million in sales for fiscal 2024.
